Archive for the ‘SEO’ Category
February brought with it the much anticipated Google Farmer/Panda update, which seemed to have rolled out its best guns to track and hunt web pages that violate the quality standard protocols as followed by Google. A question, though, that still lurks many SEOs and webmasters asks how to tackle SEO tactic better now that the search engine has gotten a little bit smarter. But before we answer this, let us understand the nuances of Panda algorithm update better.
Previously, Google’s Caffeine update to its indexing model was rolled out a year back that allowed web pages to be ranked based on their content and social signals, as well as the PageRank equation signals derived from the search engine itself. All together it meant that indexing of a webpage has become much more sophisticated and all-encompassing, moving away from its image of being a metric model. The indexing of a page is not a signal of anything anymore, except that Google has URLs in its databases. Panda update was deployed to its algorithm recently to in an effort to control spammy behavior and content farming tactics that seemed to have been on the rise. As compared to its previous brush up sessions (like Mayday update), Panda focuses on not just the long-tail quality and authority of the page, but also its credibility, validity and trust all the while incorporating user signals to evaluate the same. One prominent impact that was noticed as a result of this update was that sites getting less traffic continue to have their pages indexed, but some of those pages are no longer ranking as highly as before( New Search Engine Optimization techniques needed here).
The point now is to note that, while Caffeine accounts URLs in its indexing, Panda ensures that only the best quality URLs and content pages are being ranked. So while the indexing quotient of a webpage remains somewhat unaffected, the ranking is affected directly in proportion to the quality of URLs and the content it carries. So, now, rather than getting as many URLs as possible indexed, focus should be directed towards getting only the highest quality URLs ranked. This can be done by:
1. Deciding which URLs are canonical and create strong signals
2. Deciding which URLs are most valuable and ensuring that they are indexed and well optimized
3. Removing any extraneous, overhead, duplicate, low value and unnecessary URLs from the index
4. Building internal links to canonical, high-value URLs from authority pages
5. Building high-quality external links via social media efforts
SEO India tactics post-Panda calls for pushing on the best quality links and doing away with low quality or overhead pages from the indexes for better results.
For businesses who don’t have the means to pay for expensive advertising, there is a better alternative, one that less expensive but more effective! And that is making use of the internet! Internet users are increasing by the moment, and businessmen should take advantage of this, and make their products and services available to them. And the best way to that is by having a website and search engine optimizers.
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