Archive for April, 2009
There are many media buyers who prefer buying banners on content sites. This is usually due to the nature of the content. It is buying an ad in what media-buying parlance is called buff books or high interest magazines. High-tech and travel sites are often in high demand on the net as these categories are now hot and heavy for consumers.
Very often, these sites are related to print trade publications. If you are currently running ads in print, try getting the publishers to throw in some online impressions as well, to keep you happy as a print advertiser. If they avoid doing this for you, at least expect a very favorable discount on your online and purchase.